Any corporate organization which has no videos on its website or does not have social media presence is now retrograde. Research shows that 92% of all large companies worldwide use video as a means of promotion, commercialization or customer care. Most begin to accept how videos and the Internet are growing and dominating today as a medium. In terms of marketing, newspapers, radio and TV are obsolete and no longer an effective medium for companies to reach their customers. Video manufacturing companies live their dreams and cater for all creative needs, from small enterprises to large companies. Videos have grown wider in scope and smaller in length. Video manufacturing companies have traveled a long and successful way so far and have much to conquer.
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The world has become a global village with the Internet and everyone is connected to each other. Business organizations cannot find a larger and more accessible audience elsewhere, which is why online marketing is a favorite for all today. Research indicates that 85 percent of people who watch videos of certain products or services on the internet are more likely to purchase or subscribe to that product. Videos create an instant connection between the consumer and the product because of their compact and efficient storytelling.
More than 72 hours of video are uploaded to YouTube every minute and YouTube watches over 3 billion hours of video every month. The phrase “word of mouth” is a new definition for everybody connected so closely with social media such as Facebook and Twitter. Everyone shares everything that’s found interesting with sharing options available. Innovative and creative short-term videos from video manufacturers receive wider acceptance within hours and become viral. Here, the word spreads almost instantly from one person to hundreds and thousands of people. The Internet is a large, free, and well-connected media, and currently the best way to market its product to businesses and showcase its creativity for video production companies.
A few years ago, when nothing was digitized, video production was a big deal. Film production required bulky rolls, large production facilities, a large crew and high-end editing tools cost almost insane quantities. Today, however, even a mobile device held by hand can record high-definition videos. Digital videos are smaller to store and cloud computing makes data storage easy for GBs and TBs. It is now possible to express impossible ideas on the screen with advanced graphics and animation and 3D technologies have made videos unbelievably interactive.
As the world of electronics progresses, everything becomes compact and cheap. People have moved from large TV screens to crystal clear displayed manual devices. This technological progress is why companies are no longer looking for large production companies with outdated ideas for their creative needs. They are more oriented towards startups of video production that come with offbeat ideas that connect with people. Furthermore, production equipment is cheaper and editing tools at unbelievable prices are available. These manufacturing companies produce quality business videos at a lower price.
The Internet is a free medium and companies no longer need to invest millions to purchase media space. So, when the videos go viral in the background, a win-win situation is created for both of them. In a very short time, videos have dramatically revolutionized the world of information and the Internet. Video manufacturers understand this trend and are aimed at creative, short-term but highly effective videos. With marketing campaigns that include videos more than ever and technology to simplify video production, video production firms certainly have a long way to go!