There are many ways now that you can create your website logo. Hundreds of businesses offer logo design services but you have to be able to differentiate between an amateur freelancer and a professional logo design company. Businesses usually only look for the most affordable service without knowing the difference between an average designer and a good designer.
Remember that the sketch of your website logo acts as a business identity and is used to promote your business to your audience. It is therefore most important that you take the sketch seriously and get it designed by a professional designer. An amateur, freelance or cheap design service simply means your corporate image looks cheap and unprofessional too. A professional company has all the tools, applications and expertise needed to create your company’s most effective logo.
A company which is not a professional logo design service will compromise a variety of factors in order to reduce costs. And the result will be a less expensive design. Many freelancers and cheap firms, for example, use cliparts, while professionals use completely original images. You can expect a professional designer to use only Pantone colors which produce the best colors and also the best print results. This technology is used by printers and designers to produce exactly the same color as the software.
Professional companies keep an eye on color psychology when designing your site logo. Some colors, for example, are more effective in promoting and representing certain types of products. And for customers, some colors are a clear turn-off. A professional designer should know what colors will work for a particular type of company, and he/she would know how to have the greatest impact for his/her business.
The only thing about a professional logo design is that it should look the same, whether it is written on a 10 meter high sign or on a paperwork as a 1 cm logo. Expect a professional design company to create a logo for you that can be used in various formats, the most commonly used JPG, TIFF and PNG formats.
It is important, however, that the logo is also received in the EPS vector format. Without the logo losing its quality, a vector file can be changed to any size. Thus, the logo can be redesigned to create a large banner and will not be extended and blurred. However, this is not possible in the case of other file types. That is why it is most important that only a professional designer creates your website logo.